Erbaviva is a luxury beauty brand that makes organic skincare products primarily focused on mamas and babies. Their challenge was separating themselves as truly natural at the cluttered “digital beauty counter” amongst all of the organically labeled products.
Carbon helped Erbaviva achieve greater than 600% ROAS across their digital ecosystem through increasing the value of their existing customer base, as well as new customer acquisition across their entire digital ecosystem including their e-commerce website and Amazon.
We achieved this through everything from turning Black Friday Green via an ownable Green Friday seasonal promotion, creation of a beautiful shoppable Amazon storefront, a robust email marketing strategy, SEO and website management, as well as digital media including PPC, paid social, and programmatic.